Why Choose Yaffie

Yaffie is devoted to the art of crafting exquisite and unique rings that are bound to become your cherished keepsakes and future heirlooms. Since our founding in the 1990s, our master craftsmen have been passionately creating each piece of ring artwork in-house, perfecting our workmanship with every stroke of the chisel and every cut of the diamond. Our ring artists thoughtfully select only the finest quality materials, and each piece is made to order on a custom basis exclusively for you.


At Yaffie, we believe that every customer deserves a personalized and comfortable fit. You have the freedom to choose from a wide range of metal options, styles, gauges, lengths, and diamond cuts. We understand that sometimes, you may not get it right the first time. That is why we offer one free alteration and will ship your item back to you without any additional charge. We ship out orders daily and strive to have your order completed and on its way within 3 business days. Our free standard shipping, as well as Priority and Express options, are available to customers worldwide.


Every piece of jewellery created at Yaffie is a work of art, crafted with great care and attention to detail, and then sent to our quality control team for a final check. We understand that ordering jewellery online can be a daunting experience, as you cannot physically see and feel your purchase. That is why we are committed to ensuring that you love your new ring. If you do not feel that it is a perfect fit, we offer one free alteration. If, for any other reason, you are dissatisfied, please do not hesitate to contact us. Our Return and Exchange Policy is designed to give you peace of mind and ensure that you are completely satisfied with your purchase.


With over 20 years of experience in crafting diamond rings, Yaffie has honed its art, craftsmanship, and knowledge of this unique and exquisite type of jewellery. We have carefully studied the common flaws of standard diamond products and worked to improve upon them by offering uncompromising quality. Our settings are exclusively designed and crafted to ensure durability, avoiding any snags or damage that may compromise your jewellery. The colour clarity and brilliance of our diamonds go beyond that of most fine jewellery stores. The ability to choose your custom specifications means that you can design a piece that fits you perfectly. We are always pushing the boundaries of diamond fashion and remain committed to offering new and unique designs.


Yaffie takes pride in the fact that our diamonds are not only conflict-free but are sourced from only the finest quality. We understand that digital photography cannot fully capture the brilliance, sparkle, and shine of our diamonds. Our commitment to quality and affordability is unwavering, and we do not over-inflate our markup. After the acquisition of Artemis, working as a full-fledged online retailer, we no longer have the additional cost of retail space, and we have direct suppliers who provide us with the finest quality materials. Handcrafted and customized on-site, our diamonds are of the same quality as those found in high-end brick-and-mortar stores. However, we are able to offer them to our customers at a more affordable price.


At Yaffie, we are committed to excellence in every aspect of our business. Our passion for the art of jewellery-making drives us to continually improve and perfect our craft. We believe that every piece of jewellery we create should be a reflection of your unique personality and style. Our commitment to quality, affordability and personalized customer service sets us apart from the rest. We are confident that you will love your Yaffie jewellery, and we look forward to helping you create your next cherished keepsake.